Rimmel London x Rita Ora Event [The Lounge]

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I recently attended an event by Rimmel London at The Lounge at 99 Sudbury, where an intimate number of Toronto Beauty Bloggers, Media and Press got to preview the new Fall 2015 & Spring 2016 Collections.

A few of these products include :

* Rimmel London Oh My Gloss!
A long-lasting gloss (up to 6hrs of wear) infused with argan oil that your hair won’t stick to!

* Rimmel London Keep Calm and Lip Balm
A moisturizing balm that instantly increases lip moisture by 22%!

* Rimmel London Rita Ora Nail Polishes
Many of the polishes were named after music festivals!

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* Rimmel London Brow This Way (Not shown in photo below.)
Brow sculpting kit that includes wax, powder and a combing brush to perfect your look!

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* Rimmel London Lasting Finish by Kate Lipstick
There were some beautiful nude colours that compliment any skin tone!

* Rimmel London MAGNIF’EYES Mono Eye Shadows
Silky smooth texture with long-lasting colour.

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* Rimmel London Lift Me Up Mascara
Eye-awakening. Volume. Lift. Formulated with Vitamins and Cucumber.

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* Rimmel London Super Curler 24HR Volume & Curl Mascara
Formula with built-in lash curling power for lashes that stay curled all day long.

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So we had Dhaval Patel, Coty Senior Research & Development Director talk to us about some of the new products and the technology behind some of the new formulations. I’m kind of excited to try the Super Curler Mascara, since I’m Asian, my lashes always tend to be stick straight!

Then Rimmel London‘s Canadian Makeup Artist, Marco Marsolais demonstrated some of the current makeup trends on a couple of gorgeous models. A well-groomed brow never goes out of style, while nude lips, as well as bold lips are here to stay.

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Finally, the highlight of the evening was a personal appearance by singer & Rimmel London spokesperson, Rita Ora. She talked about her involvement with the brand and how the names of her nail polish collection were inspired by. When the presentation was over, Rita Ora was kind enough to go around and take selfies with each of us!

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There was also a photobooth station with cute props for us to have some fun with fellow bloggers! A super fun event, was glad I was able to find a little bit of time to check this out despite my super busy schedule lately. Thanks to Rimmel London for the generous goody bag! Looking forward to trying out some of their new stuff!

rimmel-london-rita-ora-event-10Left : Maggie [Beauty PhD] / Right : Michelle [A Lovely Allure]

So which is your favourite Rimmel London product?
Please leave a comment below or tweet me @MaggieNgOnline !

For More Info :
Website : http://ca-en.rimmellondon.com

XO,

Maggie Ng
Editor-In-Chief, Beauty PhD

DISCLAIMER / DISCLOSURE

Beauty PhD attended the Rimmel London x Rita Ora event. Press samples were given for editorial consideration. Any opinions expressed are that of my own. This is not a sponsored post.